Over the last decade, marketers’ opinions of events have gone up and down. To some, events can be a monumental waste of money. But to many others, there Special leads’s an increasing sense of value in running expos and conferences. They bring your best customers together and attract a wider audience from your target market. It’s what happens at the event that Special leads matters. In fact, according to Event Manager Blog, 91% of event organizers and marketers believe that increasing engagement is an important priority during events. In this blog, I’ll outline five strategies to boost event engagement.
Each technique uses technology and event marketing trends to Special leads keep attendees engaged, boost social proof, and improve the content around your event. 1. Engage With Influencers Influencer marketing is a hot topic across many marketing channels. Your event marketing strategy is no exception. By engaging with thought leaders across content marketing and Special leads social channels, ticket sales can receive an unprecedented Special leads increase. The approach you choose will depend on your objectives:
Content & awareness: Collaborating with influencers to create Special leads content before and after your event. This approach adds an element of social proof and helps tap into a wider audience. Advocacy: This long-term goal means working exclusively with influencers to create content, letting them tell their story about your brand. Start by listing out the target influencers you Special leads wish to collaborate with on content. There are different kinds of influencers that range in difficulty to reach. For example, micro-influencers usually have a follower size of 1,000 to 100,000 but have a highly engaged audience.