Even if it was irrelevant. But, if the link on the less trusted site was much more likely to drive traffic, then I would choose that one. - Marie Haynes, Marie Haynes Consulting Pursue Relevant Links First, Then Target High Authority Links Some experts have indicated that they would of course like both links, but would prioritize highly relevant links first. “Which link to take, an authority link or a relevant link? Of course, I would take both! What I wouldn't do is pursue the authority link first. A high authority link coming out of nowhere to a new site raises a red flag at Google. It doesn't look natural. “A highly relevant link with low authority is
much more likely to be organic and not artificially constructed. Thus, I would favor relevant links and occasionally look for an authority link. “When doing outreach, I always look for similar sites and don't try to convince huge influencers to link. It takes much longer jewelry retouching service and is very often unsuccessful. I can get 10 highly relevant links just by looking for an authority link. - Tadeusz Szewczyk, Onreact.com Respondent totals So who wins the battle of relevance versus authority? Here is the breakdown of the responses I received:
Total of respondents whose answer varies according to the situation: 8 Total number of respondents choosing relevance: 13 Total respondents who chose authority: 8 Conclusion I didn't expect to come away with a singular answer, and the experts I contacted made a compelling case for both relevance and authority. Relevance got a slight nod, with 13 respondents leaning towards relevance versus eight who chose authority and eight who basically said their answer changes depending on the situation. This really is a complex question that can be answered in a variety of ways. Reading the good answers,