The user may have traveled several paths to reach your cart page, for example, emails and blog content . However, it is only the last Business Email List interaction that will get all the credit. Linear attribution model The linear model does not give preference to any channel. That format assigns the same sales credit to everyone. It does not matter if the user Business Email List reached your product through email marketing, remarketing , sponsored links or direct channel. Time Reduction Attribution Model The time-saving attribution model is as follows: Imagine that Business Email List people come to your online store through email marketing and the direct channel.
However, the client began his journey with Google Adwords and affiliate links. In that example, the highest percentage of credits will go to Business Email List those channels that the customer visited a few hours before the conversion. The first contacts Business Email List would receive a lower percentage. So it would look like this: email marketing and Business Email List direct channel with more credit, adwords and affiliate links with less credit. Position attribution Business Email List model In that attribution model, all channels receive credits.
However, they are not divided by the same amount. first interaction: 40% of the credit; second interaction: 40% credit; other interactions: 20% distributed to the rest of the channels. The positive side of that model is that you can improve not only the Business Email List first interaction that brought the customer to your site, but also the one that was responsible for the conversion. The disadvantage is that the model can distribute the credits incorrectly, generating Business Email List exaggerated numbers at the beginning and end of the day. Non-direct last-click attribution model The last model on our list is quite simple. Direct visits are not taken into account. The last Business Email List channel is always the most important and receives all the credit for the conversion.