Set yourself up for seasonal success by using sales and promotions as key tools to drive demand at off-peak times. Check your channel measurement strategies, upload your industry list products and holiday deals sooner, and reveal shipping and return offerings to attract holiday shoppers early. Prepare for peak seasonal shopping moments earlier this year with Google Keep up with consumer demand with the Insights page in Google Ads and best sellers report. Give industry list shoppers a reason to shop with you by adding information about promotions, sales, free and fast shipping options, and return and refund options directly to your product listings.
Connect with local shoppers by creating a Business Profile and running a Local campaign. Omnichannel shopping is the new normal Shoppers continue to industry list embrace omnichannel shopping, with the line between online and offline shopping becoming increasingly blurred. Even as shopping in-person has increased, consumers who have grown more industry list comfortable with the digital world are also choosing to stay online. In 2021, more than 58% of consumers in India and China bought the majority of items they needed online instead of in-store,4 and in Southeast Asia, more than 7 in 10 adopted an omnichannel approach, using both online and offline touchpoints, when industry list researching and purchasing products.5Convenience is key for people, and they want to be able to choose how and where they shop.
This is especially important for last-minute shoppers, who rely on local and nearby stores. We’ve seen this trend in Google Maps, where searches for “gift industry list shops near me” have grown globally by over 60% year over year.6Offer online visibility to your in-store inventory and a range of delivery and collection options to make the purchasing experience as seamless as possible. Connect with omnichannel shoppers Reach the right customers across the web by running a Performance Max campaign, and through your app by deep linking. List your products for free across industry list Google Shopping and reach nearby customers by promoting available inventory with local inventory ads. Shoppers are turning to Google to explore and evaluate products.